The Winning

T-Shirt Design Formula

This on-demand class helps you understand why some t-shirt designs sell and others don’t by teaching you how to evaluate your ideas with clarity and intention before launch. You’ll learn how to identify what’s missing when a design falls flat, how to adjust it without starting from scratch, and how to decide what’s worth printing, posting, or holding back. The framework taught in this class gives you a clearer way to assess your designs based on connection, timing, and long-term potential—so you’re no longer relying on guesswork or hope. This isn’t about trends or quick wins; it’s about making smarter design decisions that support consistent, confident releases.

In this TEE Class, you will learn…

How to use a clear evaluation framework—the same one I rely on to decide which t-shirt designs are worth printing, posting, or holding back. The 4C framework gives you a structured way to assess your ideas so you can understand whether a design truly connects, fits the moment, and has the potential to last beyond a single drop.

Instead of relying on trends, guesswork, or hoping something hits, you’ll learn how to slow down and evaluate your designs with clarity and intention. This class helps you shift from reacting to results to making confident, informed design decisions—so every launch feels grounded, aligned, and purposeful.

You’ll walk away able to:

• Evaluate a t-shirt design before you launch it

• Identify what’s missing when a design doesn’t sell

• Decide whether a design needs refinement or a full rethink

• Reduce guesswork and emotional decision-making

• Approach each launch with more clarity and confidence

Using the 4C framework, you’ll learn how to:

• Assess whether a design actually connects with an audience

• Understand if the timing supports the message

• Strengthen a design’s long-term potential

• Make smarter decisions about what’s worth printing and posting