Here's what you should know as you prepare for Black Friday...
Inventory Management & Production
Ensure you have enough stock of your best-selling designs, sizes, and colors to meet the anticipated demand. Black Friday is a high-volume sales period, so your production schedule should be optimized for rapid replenishment. Consider working with suppliers ahead of time to avoid delays and shortages
Compelling Promotions & Marketing Strategy
Plan your promotions well in advance. Discounts, limited-time offers, and exclusive Black Friday designs can attract more customers. Create a comprehensive marketing campaign across multiple channels—email, social media, and paid ads—starting in the weeks leading up to Black Friday to build anticipation.
Website & Fulfillment Efficiency
Your website should be optimized for high traffic with fast load times and a smooth checkout process. You should also have a streamlined fulfillment process in place to handle increased orders. Make sure shipping options, timelines, and costs are clearly communicated to customers.Â
In this TEE Class:
The Black Friday Crash Course is a beginner/ intermediate-level course for TEEpreneurs or related products. You will learn how to prepare for, thrive during, and grow after the holiday sales season.
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Preparation for before, during, & after the holiday season
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Video webinar, eBook, and a Live Q&A SessionÂ
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The ability to manage and stabilize your product based company during the largest sales season of the year
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Solidify your customer base in a saturated market
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Understand how to navigate and leverage unpredictable sales cycles
MEET YOUR TEE INSTRUCTOR
Founder of popular t-shirt company, MESS in a Bottle. Kalilah started MESS with less than $500 growing it to a multi-million dollar company in less than 5 years. Her t-shirt company has numerous celebrity partnerships and her brand is positioned amongst the largest retailers in the world, Target and Walmart. 2020, MESS in a Bottle was mentioned by Oprah Winfrey in association with "Oprah's Favorite things". Celebrities such as Mark Cuban, Lena Waithe, and Serena Williams are supporters of Kalilah's t-shirt brand.
- How to adjust your mindset
- Launch with little to no startup
- Get seen in an oversaturated market
- Explore various printing techniques
