Vending at Large Events

Event Assessment: Is This Event Right for You?

Not all events are created equal—and not every crowd is your customer. In this segment, we’ll teach you how to evaluate events before committing your time and money. You’ll learn how to:

• Analyze the event’s target audience and match it with your brand

• Review vendor fees, foot traffic, and event history

• Ask the right questions to organizers before saying yes

• Use social proof and past success to project your ROI

Event Readiness

Prepare inventory, pricing, and booth setup for smooth, professional vending experiences.

In this portion of the class, we’ll walk you through how to get fully prepared before the event doors even open. You’ll learn how to:

• Plan Your Inventory: Decide how many products to bring, which designs are most likely to sell, and how to diversify your selection without overpacking.

• Set Smart Pricing: Strategize your pricing based on the event audience, cover your costs, offer bundle deals, and create irresistible impulse buys.

• Booth Design & Setup: Learn how to create an eye-catching booth that tells your brand story, displays products effectively, and attracts foot traffic from across the venue.

• Prepare Supplies: Ensure you have everything from payment systems, signage, and bags to backup gear, chargers, and emergency essentials.

• Staffing & Flow: Know whether you need help and how to delegate roles (sales, setup, inventory restock, customer service) for a seamless experience.

• Time Management: Create a checklist and timeline to avoid last-minute stress and ensure you’re set up well before attendees arrive.

Post-Event Profits

Discover how to follow up, collect leads, and turn one-time customers into repeat buyers.

The sale doesn’t end when the event is over—in fact, that’s just the beginning. In this part of the class, we’ll show you how to maximize your post-event opportunities and keep the momentum going. You’ll learn how to:

• Collect and Organize Leads: Use QR codes, email sign-ups, or SMS opt-ins to gather customer info during the event for future outreach.

• Create a Follow-Up Plan: Learn what to send, when to send it, and how to re-engage event buyers through targeted emails, texts, or social media.

• Offer Post-Event Incentives: Use limited-time discount codes, thank-you messages, or loyalty perks to bring customers back to your site or store.

• Track ROI: Evaluate your sales performance, calculate profit margins, and analyze which strategies worked best.

• Repurpose Content: Use event photos, videos, and customer testimonials as marketing content to build trust and social proof.

• Build a Funnel: Turn in-person buyers into long-term brand fans by integrating them into your newsletter list, social following, or membership programs.